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Stages of digital transformation and exponential growth

Artur Piekarczyk

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Much is said about technological transformation and digitization, but these processes are rarely described. Let's try to go through one of the many definitions of digital transformation to go through each of the stages of this ambiguous change.


We will use the definition of 6D Peter Diamandis for analysis. Its name comes from the following words: Digitalization, Deception, Destruction, Demonetization, Dematerialization, Democratization. This definition is extremely well received because it not only includes a dictionary explanation of the phenomenon but also - through an extremely descriptive and visual type of problem definition - gives a full picture of the world that is undergoing a transformation before our eyes.


Let's start with the digitalization, that is, the conversion of the traditional (physical) environment to digital. This beginning of transformation is necessary to move on to the next stages - the lack of data in the digital environment prevents the implementation of subsequent steps. Digitization is nothing but virtualization and the conversion of physicality into a bit form; it's a swapping of characters that are easier to carry, transform and deliver. It must be remembered that not only products and services can be exchanged, but also processes and structures.

Deception (the second stage of digital transformation), i.e. the transition from the rope scale increases to the exponential scale, is nothing but information for us. If we got exponential growths, digitalization made sense and the value system delivered to the customer has potential and scale. And if this scale achieves growth over a longer time horizon, then the known traditional business models are destroyed in the area in which the implementation took place.


The world thanks to our innovation will never be the same again, because of the change in the delivery of value on a global scale has been made. This kind of destruction (the third stage of digital transformation) makes something that previously allowed to earn, becomes useless, and something that was exchanged for money is worthless. This is because our new model has led to demonization (the fourth stage of digital transformation) of previously known in our industry intermediate elements. All this leads to dematerialization, the fifth stage of digital transformation.


Real transformation leads to the disappearance of goods, products, business processes, and intermediary and distribution systems. Many elements of the previous value chain dematerialize and turn their physical form into digital. It should be remembered, however, that the digital form will never perfectly reflect the physical form, and this means that the processes carried out digitally will be something completely different from physical processes. Digital transformation gives new possibilities, primarily speeds up the process of achieving the value expected by the client. Thanks to digitization, needs are met faster and on a much larger scale. Products and services become generally available, cheaper and sometimes even an addition to another good. This allows achieving the sixth stage of digital transformation, that is democratization. Our products and services, our ability to meet human needs, reaches a previously unknown global scale and becomes a standard for every person in every corner of the globe.


True digital transformation means the global reach of all our activities. It is possible in every industry. You just need to answer the question of who will take the lead position first and get exponential growth, leading to a total change in the sector. If you want it to be your company, then we know how to help you.

New business models and new competition

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